{"title":"Fishing Lures","description":"","products":[{"product_id":"bill-lewis-rat-l-trap-1-2-oz","title":"Bill Lewis Rat-L-Trap 1\/2 oz Lipless Crankbait","description":"\u003cp\u003e\u003cstrong\u003eRecognized by Outdoor Life as the most influential fishing lure ever made — and still doing exactly what made it famous.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRattle chamber mimics distressed baitfish to trigger reaction strikes, not just imitate a swimming action\u003c\/li\u003e\n\u003cli\u003eLipless, sinking design works fast or slow, shallow or deep — one lure, many retrieves\u003c\/li\u003e\n\u003cli\u003eRigged with premium Mustad hooks\u003c\/li\u003e\n\u003cli\u003eThree proven colors (Candy Craw, Baby Bass, American Shad) cover a range of water conditions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBass anglers who want one versatile lure that covers multiple depths and retrieve speeds.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e1\/2 oz lipless crankbait with a rattle chamber built to trigger reaction strikes.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eNo dedicated rod\/reel combo in our catalog yet — pair with your own baitcasting or spinning setup.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Candy Craw","offer_id":67690782556397,"sku":"BLF-RT263","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":67690782589165,"sku":"BLF-RT275","price":8.99,"currency_code":"USD","in_stock":true},{"title":"American Shad","offer_id":67690782621933,"sku":"BLF-RT290","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue Back","offer_id":67690782654701,"sku":"BLF-RT25B","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Nova Glass","offer_id":67690782687469,"sku":"BLF-RT566","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/ratltrap_lifestyle_114489d0-f4eb-419f-b30d-6968091efd9d.png?v=1791474999"},{"product_id":"buckeye-lures-select-spinnerbait-white-double-willow-1-2-oz","title":"Buckeye Lures Select Spinnerbait – White Double Willow, 1\/2 oz","description":"\u003cp\u003e\u003cstrong\u003eWeight stamped right on the head, so you're not digging through a tackle box guessing which spinnerbait is which.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDouble willow, scale-patterned blades for a lifelike shimmer\u003c\/li\u003e\n\u003cli\u003eHand-tied skirt in white for a clean, visible profile\u003c\/li\u003e\n\u003cli\u003eMustad hook with a double locking bait keeper to hold your trailer in place\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnglers who want a dependable double-willow spinnerbait for typical bass water.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e1\/2 oz spinnerbait in White Double Willow.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eWeight is stamped on the head — easy to sort in a crowded tackle box.\u003c\/p\u003e","brand":"Buckeye Lures","offers":[{"title":"Default Title","offer_id":67690784030957,"sku":"BEL-BSS12-115-WW-GN","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/buckeye-spinnerbait-lifestyle.png?v=1791475037"},{"product_id":"big-bite-baits-scentsation-thresher-worm-black","title":"Big Bite Baits Scentsation Thresher Worm 4.2\" – 8 Pack","description":"\u003cp\u003e\u003cstrong\u003eA scent-infused finesse worm built for the pressured bass that have already seen every other drop-shot bait in the lake.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShort, stubby body with a shark-fin-style tail for subtle, water-catching action\u003c\/li\u003e\n\u003cli\u003eInfused with Big Bite's Scentsation attractant to encourage longer bites\u003c\/li\u003e\n\u003cli\u003eRibbed front section adds water disturbance to draw strikes without extra angler effort\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eFinesse drop-shot presentations on pressured or finicky bass.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e4\" scent-infused drop-shot worm in Black, sold 8 per pack.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eDesigned for finesse drop-shot rigs specifically — not a general-purpose worm.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Black","offer_id":67690784784621,"sku":"BBB-SCTTHSHR4.2-30","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple Copper Flake","offer_id":67690784817389,"sku":"BBB-SCTTHSHR4.2-37","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Smoke Black Purple Flake","offer_id":67690784850157,"sku":"BBB-SCTTHSHR4.2-40","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Vegas Flash","offer_id":67690784882925,"sku":"BBB-SCTTHSHR4.2-41","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/big-bite-worm-lifestyle.png?v=1791475083"},{"product_id":"big-bite-baits-4-fafo-creature-bait","title":"Big Bite Baits 4\" FAFO Creature Bait","description":"\u003cp\u003e\u003cstrong\u003eDesigned by pro angler Fletcher Shryock to fall with a hunting action, so it keeps working even when it's just sinking.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBuoyant design creates a hunting action on the fall, not just a straight drop\u003c\/li\u003e\n\u003cli\u003eClaws move subtly on the bottom to mimic prey and trigger reaction strikes\u003c\/li\u003e\n\u003cli\u003ePlastic texture engineered to collapse naturally on the strike for better hookups\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eFlipping and pitching into heavy cover where fish key in on falling movement.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e4\" creature bait, sold 8 per pack, in Green Pumpkin or Watermelon Red.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThe fall action is the point of this bait — fish it on a fairly direct drop rather than a slow-rolled retrieve.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Green Pumpkin","offer_id":67690784915693,"sku":"BBB-FAFO4-01-WM","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red","offer_id":67690784948461,"sku":"BBB-FAFO4-05-WM","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/fafo_lifestyle_f700d5c0-a298-4f93-860f-ef1d7aa00a9d.png?v=1791475086"},{"product_id":"bill-lewis-precise-coastal-crank","title":"Bill Lewis Precise Coastal Crank","description":"\u003cp\u003e\u003cstrong\u003eBuilt to run true to 20 feet and hold up to saltwater — not a freshwater crankbait pressed into service.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRuns true to 20 ft depth for trolling, with a precision-tuned body and tight wobble\u003c\/li\u003e\n\u003cli\u003e4x-strong VMC hooks with corrosion-resistant, saltwater-rated hardware\u003c\/li\u003e\n\u003cli\u003eNearly 5\" long, 5\/8 oz — sized for real coastal species, not a scaled-up bass bait\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eTrolling for redfish, speckled trout, and snook in coastal water.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eSaltwater trolling crankbait recommended for 10-20 lb braid or 10-15 lb mono.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eBuilt specifically for saltwater trolling — not intended as a casting lure.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Pink Shad","offer_id":67690785407213,"sku":"BLF-PCC-1014S","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Chrome","offer_id":67690785439981,"sku":"BLF-PCC-520CS","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/bill-lewis-crank-lifestyle.png?v=1791475095"},{"product_id":"yamamoto-shibo-swimmer-2-7","title":"Yamamoto Shibo Swimmer 2.7\"","description":"\u003cp\u003e\u003cstrong\u003eYamamoto's custom soft-plastic formula built for a harder thump than a typical paddle-tail swimbait.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePronounced tail thump and head wobble for strong water displacement\u003c\/li\u003e\n\u003cli\u003eEffective even at slow retrieve speeds, when other swimbaits go still\u003c\/li\u003e\n\u003cli\u003e2.7\" size, 8 baits per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eSlow-rolling situations where you need action without burning the bait back fast.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e2.7\" paddle-tail swimbait built from Yamamoto's proprietary soft-plastic formula.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eAvailable in Green Pumpkin Black Flake or Rainbow Shad.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Green Pumpkin Black Flake","offer_id":67690789994733,"sku":"YAM-SHIBO27-8-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Shad","offer_id":67690790027501,"sku":"YAM-SHIBO27-8-992","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yamamoto-shibo-lifestyle.png?v=1791475227"},{"product_id":"yamamoto-shibo-swimmer-3-2","title":"Yamamoto Shibo Swimmer 3.2\"","description":"\u003cp\u003e\u003cstrong\u003eA half-inch up from the 2.7\" — the size to reach for when fish are eating bigger shad and the small one gets ignored.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYamamoto's soft-plastic formula gives a harder tail thump than a typical paddle tail\u003c\/li\u003e\n\u003cli\u003e3.2\" matches a bigger forage class than the 2.7\" we also stock\u003c\/li\u003e\n\u003cli\u003eRibbed body traps air and holds scent longer than a smooth bait\u003c\/li\u003e\n\u003cli\u003eWorks on a jighead, underspin, or as a swimbait trailer\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBass on shad-heavy lakes, underspin and jighead presentations, and as a trailer behind a bladed jig.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eYamamoto Shibo Swimmer, 3.2\", 7 per pack. Available in Pro Blue, Rainbow Shad, Sexy Shad and Sight Flash.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eSoft Yamamoto plastic tears more easily than a tougher formula — that softness is what gives the action. Expect to go through baits; buy accordingly.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Pro Blue","offer_id":67690799923437,"sku":"YAM-SHIBO32-7-9006","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Shad","offer_id":67690799956205,"sku":"YAM-SHIBO32-7-992","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":67690799988973,"sku":"YAM-SHIBO32-7-9005","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Sight Flash","offer_id":67690800021741,"sku":"YAM-SHIBO32-7-993","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/shibo-32-lifestyle.png?v=1791475464"},{"product_id":"yamamoto-yama-bug","title":"Yamamoto Yama Bug","description":"\u003cp\u003e\u003cstrong\u003eA compact creature bait for when a full-size craw is more profile than the fish want.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAppendages move on the fall with no rod input — the bait works while you do nothing\u003c\/li\u003e\n\u003cli\u003eSmall profile gets bites in cold water and heavy pressure when big baits don't\u003c\/li\u003e\n\u003cli\u003eYamamoto's salt-heavy plastic sinks with a steady, natural rate\u003c\/li\u003e\n\u003cli\u003eFishes on a shaky head, Texas rig, or as a jig trailer\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003ePressured lakes, cold-water bass, flipping light cover, and as a compact jig trailer.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eYamamoto Yama Bug, 6 per pack. Green Pumpkin with Black Flake, Black with Large Blue Flake, Pearl White, and Watermelon with Black \u0026amp; Red.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThe high salt content that makes it sink well also makes it tear faster. Use a bait keeper hook or a small dab of glue to extend each bait.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Green Pumpkin \/ Black Flake","offer_id":67690800054509,"sku":"YAM-YAMABUG-6-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large Blue Flake","offer_id":67690800087277,"sku":"YAM-YAMABUG-6-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Pearl White","offer_id":67690800120045,"sku":"YAM-YAMABUG-6-364","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon \/ Black \u0026 Red","offer_id":67690800152813,"sku":"YAM-YAMABUG-6-208","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yama-bug-lifestyle.png?v=1791475466"},{"product_id":"yamamoto-uni","title":"Yamamoto Uni","description":"\u003cp\u003e\u003cstrong\u003eThe premium bait in Yamamoto's soft plastic line — double the price of a Senko pack, and it earns it on finesse days.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBuilt for finesse presentations where subtle movement out-fishes aggressive action\u003c\/li\u003e\n\u003cli\u003eYamamoto's hand-inspected quality control — consistent pour, consistent action\u003c\/li\u003e\n\u003cli\u003eThree of the most reliable bass colors ever made\u003c\/li\u003e\n\u003cli\u003eMade in the USA in Page, Arizona\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eFinesse fishing, clear water, pressured fish, and tournament situations where bites are hard to come by.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eYamamoto Uni soft plastic bait. Black with Large Blue Flake, Watermelon with Black \u0026amp; Red, and Green Pumpkin with Black Flake.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis is the priciest soft plastic on our shelf per pack — it's a finesse bait for tough days, not a bait to burn through on a good bite. Save the Senko for that.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800185581,"sku":"YAM-UNI-021","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon \/ Black \u0026 Red","offer_id":67690800218349,"sku":"YAM-UNI-208","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Black Flake","offer_id":67690800251117,"sku":"YAM-UNI-297","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yamamoto-uni-lifestyle.png?v=1791475469"},{"product_id":"yamamoto-5-senko-10-pack","title":"Yamamoto 5\" Senko – 10 Pack","description":"\u003cp\u003e\u003cstrong\u003eThe most consequential soft plastic ever made. A Senko does nothing but shimmy as it sinks, and bass eat it anyway.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHeavy salt load gives the slow, quivering fall that is the entire reason it works\u003c\/li\u003e\n\u003cli\u003eCatches fish wacky-rigged, Texas-rigged, weightless, or on a Neko rig\u003c\/li\u003e\n\u003cli\u003eThe one bait to hand a beginner — do nothing and it still gets bit\u003c\/li\u003e\n\u003cli\u003eEight colors covering clear water, stained water, and everything between\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnyone fishing for bass, in any water, in any season. This is the default.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 5\" Senko, 10 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eSenkos tear — that's the trade for the salt content and the fall. Wacky-rig with an O-ring to get many more fish per bait, and keep packs flat so the baits don't set bent.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800316653,"sku":"YAM-9-10-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Cream White","offer_id":67690800349421,"sku":"YAM-9-10-036","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Bubblegum","offer_id":67690800382189,"sku":"YAM-9-10-229","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Large Black Flake","offer_id":67690800414957,"sku":"YAM-9-10-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Magic","offer_id":67690800447725,"sku":"YAM-9-10-361","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Pepper \/ Chartreuse","offer_id":67690800480493,"sku":"YAM-9-10-547","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Bama Bug","offer_id":67690800513261,"sku":"YAM-9-10-952","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/senko-10-lifestyle.png?v=1791475473"},{"product_id":"yamamoto-6-senko-5-pack","title":"Yamamoto 6\" Senko – 5 Pack","description":"\u003cp\u003e\u003cstrong\u003eAn inch longer than the standard Senko — more bulk, slower fall, and a way to sort out the bigger fish.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra length adds bulk and slows the fall further, which often means bigger bites\u003c\/li\u003e\n\u003cli\u003eSame salt-heavy formula and shimmy that made the 5\" famous\u003c\/li\u003e\n\u003cli\u003eGood choice when smaller fish are picking apart a 5\"\u003c\/li\u003e\n\u003cli\u003eFive proven colors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eTargeting bigger bass, deeper water, and days when the 5\" is getting swarmed by small fish.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 6\" Senko, 5 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eFive per pack rather than ten — more bait per unit but fewer pieces. Rig it on a heavier hook than a 5\"; the extra bulk needs the gap.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"OG Junebug","offer_id":67690800546029,"sku":"YAM-9L-05-425","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large Blue Flake","offer_id":67690800578797,"sku":"YAM-9L-05-021","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Large Black Flake","offer_id":67690800611565,"sku":"YAM-9L-05-297","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":67690800644333,"sku":"YAM-9L-05-305","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon \/ Red Flake","offer_id":67690800677101,"sku":"YAM-9L-05-337","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/senko-6-lifestyle.png?v=1791475474"},{"product_id":"yamamoto-5-senko-100-pack-bulk","title":"Yamamoto 5\" Senko – 100 Pack Bulk","description":"\u003cp\u003e\u003cstrong\u003eA hundred Senkos in the two colors you'd actually pick if you could only have two.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBest price per bait we can offer on a Senko — well under the 10-pack rate\u003c\/li\u003e\n\u003cli\u003eBlack with Large Blue Flake for stained water, Green Pumpkin for clear — the two-color answer\u003c\/li\u003e\n\u003cli\u003eEnough bait for a full season without reordering mid-summer\u003c\/li\u003e\n\u003cli\u003eSame bait as the 10-pack, just bagged in bulk\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eSerious Senko fishermen, guides, tournament anglers, and anyone splitting a bag with a fishing partner.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 5\" Senko, 100 per bulk bag. Black with Large Blue Flake and Green Pumpkin with Large Black Flake. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eBulk bags aren't individually sleeved. Lay them flat — a hundred baits folded in a tackle bag will set bent and never fish right again.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800742637,"sku":"YAM-9-100-021","price":49.97,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Large Black Flake","offer_id":67690800775405,"sku":"YAM-9-100-297","price":49.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/senko-100-lifestyle.png?v=1791475479"},{"product_id":"yamamoto-7-speed-senko-6-pack","title":"Yamamoto 7\" Speed Senko – 6 Pack","description":"\u003cp\u003e\u003cstrong\u003eThe Speed Senko falls faster than a standard one — which is the point when you're fishing deep or in current and don't have all day for the drop.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFaster fall gets the bait down through the water column without adding weight\u003c\/li\u003e\n\u003cli\u003e7\" profile is a big-fish bait — it sorts out the better class of bass\u003c\/li\u003e\n\u003cli\u003eKeeps the Senko shimmy despite the quicker sink rate\u003c\/li\u003e\n\u003cli\u003eThree strong colors including Okeechobee Craw for grass and Green Pumpkin Magic for clear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eDeep water, current, punching light grass, and hunting bigger bites.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 7\" Speed Senko, 6 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eA 7\" bait needs a bigger hook than most anglers reach for — undergunning the hook on this bait is the usual reason for missed fish.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800808173,"sku":"YAM-SPSEN7-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Magic","offer_id":67690800840941,"sku":"YAM-SPSEN7-355","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Okeechobee Craw","offer_id":67690800873709,"sku":"YAM-SPSEN7-962","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/speed-senko-lifestyle.png?v=1791475482"},{"product_id":"yamamoto-3-5-scope-shad-8-pack","title":"Yamamoto 3.5\" Scope Shad – 8 Pack","description":"\u003cp\u003e\u003cstrong\u003eBuilt for forward-facing sonar fishing — a bait you can actually see on the screen and steer to a fish.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfile and density designed to show clearly on live sonar\u003c\/li\u003e\n\u003cli\u003e3.5\" matches shad size on most Texas reservoirs\u003c\/li\u003e\n\u003cli\u003eColors chosen for visibility to you and to the fish — Sight Flash and Electric Shad especially\u003c\/li\u003e\n\u003cli\u003eCheapest bait in the Yamamoto range at under six dollars a pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eForward-facing sonar anglers, suspended bass, and open-water shad patterns.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 3.5\" Scope Shad, 8 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis bait is designed around live sonar. If you're not running forward-facing sonar it still catches fish, but you're paying for a design feature you won't use — the Shibo Swimmer may suit you better.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Baby Bass","offer_id":67690800906477,"sku":"YAM-SSHAD35-8-305","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Pearl White","offer_id":67690800939245,"sku":"YAM-SSHAD35-8-364","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Electric Shad","offer_id":67690800972013,"sku":"YAM-SSHAD35-8-973","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Sight Flash","offer_id":67690801004781,"sku":"YAM-SSHAD35-8-993","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":67690801037549,"sku":"YAM-SSHAD35-8-9005","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/scope-shad-lifestyle.png?v=1791475483"},{"product_id":"yamamoto-10-ichi-worm-floater-6-pack","title":"Yamamoto 10\" Ichi Worm Floater – 6 Pack","description":"\u003cp\u003e\u003cstrong\u003eA ten-inch worm that floats — so on a Carolina rig the tail stands up off the bottom instead of lying in the mud.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFloating body lifts the tail off bottom on a Carolina or split-shot rig, right in a bass's sight line\u003c\/li\u003e\n\u003cli\u003e10\" length is a genuine big-fish bait that smaller bass leave alone\u003c\/li\u003e\n\u003cli\u003eLong profile gives slow, snaking action on the retrieve\u003c\/li\u003e\n\u003cli\u003eTwo colors that cover clear and stained water\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eCarolina rigging, deep structure, and targeting bigger bass in summer.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 10\" Ichi Worm Floater, 6 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThe floating property is the whole point — don't Texas-rig it with a heavy bullet weight pinned to the nose or you cancel it out. Fish it on a leader.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690801070317,"sku":"YAM-ICHI-06-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Black Flake","offer_id":67690801103085,"sku":"YAM-ICHI-06-297","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/ichi-worm-lifestyle.png?v=1791475485"},{"product_id":"yamamoto-4-yamacraw-8-pack","title":"Yamamoto 4\" YamaCraw – 8 Pack","description":"\u003cp\u003e\u003cstrong\u003eCrawfish are the highest-calorie meal in most reservoirs — which is why a craw trailer out-fishes almost anything behind a jig in spring.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eClaws move on the fall and on the pause without any rod work\u003c\/li\u003e\n\u003cli\u003e4\" size is the sweet spot for a jig trailer — big enough to matter, not so big it kills the jig's action\u003c\/li\u003e\n\u003cli\u003eFishes as a trailer, a Texas rig, or a flipping bait in cover\u003c\/li\u003e\n\u003cli\u003eFive colors covering clear, stained, and grass\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eJig trailers, flipping and pitching cover, and pre-spawn bass keyed on crawfish.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 4\" YamaCraw, 8 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eMatch the trailer to the jig, not the other way around — a heavy craw on a light jig kills the fall. Okeechobee Craw and Mowed Grass are the grass-lake picks; Sight Flash for clear water.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690801135853,"sku":"YAM-CRAW4-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Black Flake","offer_id":67690801168621,"sku":"YAM-CRAW4-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Mowed Grass","offer_id":67690801201389,"sku":"YAM-CRAW4-387","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Okeechobee Craw","offer_id":67690801234157,"sku":"YAM-CRAW4-962","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Sight Flash","offer_id":67690801266925,"sku":"YAM-CRAW4-993","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yamacraw-lifestyle.png?v=1791475488"},{"product_id":"big-bite-baits-scentsation-pro-swimmer-3-8-6-pack","title":"Big Bite Baits Scentsation Pro Swimmer 3.8\" – 6 Pack","description":"\u003cp\u003eA paddle-tail you can fish on a jighead, a swim jig, or as a trailer. The scent is in the plastic, not sprayed on.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e3.8\" — the size that matches most shad in Texas lakes\u003c\/li\u003e\n\u003cli\u003eScent impregnated through the bait rather than dipped\u003c\/li\u003e\n\u003cli\u003e6 per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Soft plastics tear. Buy more colours than you think you need if you're fishing a tournament.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Green Pumpkin","offer_id":67690808017133,"sku":"BBB-SCTPROSWIM38-01","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Perch Dinner","offer_id":67690808049901,"sku":"BBB-SCTPROSWIM38-28","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Smallmouth Magic","offer_id":67690808082669,"sku":"BBB-SCTPROSWIM38-29","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":67690808115437,"sku":"BBB-SCTPROSWIM38-30","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Albino","offer_id":67690808148205,"sku":"BBB-SCTPROSWIM38-31","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse\/White Laminate","offer_id":67690808180973,"sku":"BBB-SCTPROSWIM38-32","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043109346.jpg?v=1791475657"},{"product_id":"big-bite-baits-scentsation-stick-5-10-pack","title":"Big Bite Baits Scentsation Stick 5\" – 10 Pack","description":"\u003cp\u003eThe bait you throw when nothing else is working. Weightless, wacky, or Texas-rigged — it catches fish three ways.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e5\" stick, the standard size for a reason\u003c\/li\u003e\n\u003cli\u003eScent through the plastic\u003c\/li\u003e\n\u003cli\u003e10 per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Stick baits get destroyed fast. A 10-pack is a day, not a season.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Green Pumpkin","offer_id":67690808213741,"sku":"BBB-SCTSTICK-01","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Bully","offer_id":67690808246509,"sku":"BBB-SCTSTICK-11","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Tilapia","offer_id":67690808279277,"sku":"BBB-SCTSTICK-12","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":67690808312045,"sku":"BBB-SCTSTICK-22","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043993511.webp?v=1791475659"},{"product_id":"big-bite-baits-scentsation-slim-minnow-4-10-pack","title":"Big Bite Baits Scentsation Slim Minnow 4\" – 10 Pack","description":"\u003cp\u003eA soft jerkbait for when fish are eating baitfish but won't chase a hard bait.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e4\" slim profile — matches shad and small minnows\u003c\/li\u003e\n\u003cli\u003eFish it weightless, on a jighead, or as a swim jig trailer\u003c\/li\u003e\n\u003cli\u003e10 per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Slim plastics tear at the nose. A dab of superglue on the hook shank doubles the life of each bait.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Green Pumpkin","offer_id":67690808344813,"sku":"BBB-SCTSLIMMIN-01","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Perch Dinner","offer_id":67690808377581,"sku":"BBB-SCTSLIMMIN-06","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse\/White Laminate","offer_id":67690808410349,"sku":"BBB-SCTSLIMMIN-08","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Chick Magnet","offer_id":67690808443117,"sku":"BBB-SCTSLIMMIN-10","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Tilapia","offer_id":67690808475885,"sku":"BBB-SCTSLIMMIN-12","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Black Flash","offer_id":67690808508653,"sku":"BBB-SCTSLIMMIN-27","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043117419.jpg?v=1791475661"},{"product_id":"big-bite-baits-l-s-football-jig-1-2-oz","title":"Big Bite Baits L.S. 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Football jigs are a rock and gravel bait — on grass you want a swim jig.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Black\/Blue","offer_id":67690809000173,"sku":"BBB-LSFBL12-304","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin","offer_id":67690809032941,"sku":"BBB-LSFBL12-314","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Ozark Craw","offer_id":67690809065709,"sku":"BBB-LSFBL12-457","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Vegas Flash","offer_id":67690809098477,"sku":"BBB-LSFBL12-695","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043123875.jpg?v=1791475664"},{"product_id":"big-bite-baits-real-deal-deflection-swim-jig-3-8-oz","title":"Big Bite Baits Real Deal Deflection Swim Jig 3\/8 oz","description":"\u003cp\u003eBuilt to hit cover and glance off rather than hang. That deflection is what triggers the bite.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e3\/8 oz — the all-round swim jig weight\u003c\/li\u003e\n\u003cli\u003eHead shape designed to deflect off wood and grass\u003c\/li\u003e\n\u003cli\u003eFish it fast through cover a crankbait can't survive\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Trailer sold separately. Pair it with a paddle-tail for thump or a craw for a slower fall.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Chartreuse Shad","offer_id":67690809131245,"sku":"BBB-38DFL-CHSHD","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Chick Magnet","offer_id":67690809164013,"sku":"BBB-38DFL-CM","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Perch Dinner","offer_id":67690809196781,"sku":"BBB-38DFL-PD","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Tilapia","offer_id":67690809229549,"sku":"BBB-38DFL-TIL","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043129993.png?v=1791475666"},{"product_id":"big-bite-baits-1-5-crappie-tube-10-pack","title":"Big Bite Baits 1.5\" Crappie Tube – 10 Pack","description":"\u003cp\u003eCrappie tubes in the sizes and colours that actually get used, not a bulk bag of ones that don't.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e1.5\" — the standard crappie size\u003c\/li\u003e\n\u003cli\u003eSeven colours, so you can match clear or stained water\u003c\/li\u003e\n\u003cli\u003e10 per pack for a day on the water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Jigheads sold separately. 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Buy this in the colour you know works on your water.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"White\/Chartreuse","offer_id":67690810015981,"sku":"BBB-15CRTU03-100","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sparkle","offer_id":67690810048749,"sku":"BBB-15CRTU09-100","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":67690810081517,"sku":"BBB-15CRTU25-100","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043252468.jpg?v=1791475670"},{"product_id":"big-bite-baits-suicide-shad-buzzbait","title":"Big Bite Baits Suicide Shad Buzzbait","description":"\u003cp\u003eA topwater for low light. When it's working there is no better bite in fishing.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eChartreuse blade for visibility in stained water\u003c\/li\u003e\n\u003cli\u003eTwo weights — 1\/4 oz to stay high and slow, 3\/8 oz to cover water\u003c\/li\u003e\n\u003cli\u003eComes rigged with a Citrus Shad body\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Buzzbaits are a dawn, dusk and cloudy-day bait. In bright midday sun go subsurface.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"1\/4 oz – Chartreuse Blade \/ Citrus Shad","offer_id":67690810114285,"sku":"BBB-SSBUZZ14-06","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8 oz – Chartreuse Blade \/ Citrus Shad","offer_id":67690810147053,"sku":"BBB-SSBUZZ38-06","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/big-bite-suicide-shad-buzzbait-lifestyle.png?v=1791475672"},{"product_id":"big-bite-baits-tour-toad-buzzbait","title":"Big Bite Baits Tour Toad Buzzbait","description":"\u003cp\u003eToad body instead of a skirt — more kick on the surface and a bigger target for a fish to find.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eToad trailer gives a wider wake than a skirted buzzbait\u003c\/li\u003e\n\u003cli\u003eSilver or gold blade depending on light\u003c\/li\u003e\n\u003cli\u003e1\/4 oz and 3\/8 oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Fish it as soon as it hits the water. A buzzbait that sinks isn't doing anything.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"1\/4 oz – Silver Blade \/ White Toad","offer_id":67690810179821,"sku":"BBB-STBUZZ14-01","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/4 oz – Silver Blade \/ Water Red Ghost Toad","offer_id":67690810212589,"sku":"BBB-STBUZZ14-04","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8 oz – Gold Blade \/ Black Toad","offer_id":67690810245357,"sku":"BBB-STBUZZ38-03","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/big-bite-tour-toad-buzz-lifestyle.png?v=1791475674"},{"product_id":"bill-lewis-knockin-hammer-trap-3-8-oz","title":"Bill Lewis Knockin Hammer Trap – 3\/8 oz","description":"\u003cp\u003eThe Hammer Trap with a single knocker instead of a rattle chamber — a lower, louder thud that carries in dirty water.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eOne-knock sound rather than a high rattle\u003c\/li\u003e\n\u003cli\u003e3\/8 oz, the everyday lipless weight\u003c\/li\u003e\n\u003cli\u003eBuilt by the company that invented the category\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Lipless baits hang in grass. Rip it free rather than pulling — that rip often draws the strike.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Fire Craw","offer_id":67690810310893,"sku":"BLF-KHT38-770","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue Splatter Back","offer_id":67690810343661,"sku":"BLF-KHT38-797","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black Splatter Back","offer_id":67690810376429,"sku":"BLF-KHT38-798","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Silverado","offer_id":67690810409197,"sku":"BLF-KHT38-836","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043417229.jpg?v=1791475675"},{"product_id":"bill-lewis-hammer-trap-3-8-oz","title":"Bill Lewis Hammer Trap – 3\/8 oz","description":"\u003cp\u003eA lipless crankbait for covering water fast in the pre-spawn, when the fish are moving and you need to find them.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e3\/8 oz — casts far, sinks at a countable rate\u003c\/li\u003e\n\u003cli\u003eRattle chamber that carries in stained water\u003c\/li\u003e\n\u003cli\u003eBill Lewis invented the lipless crankbait; this is the current version\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Fish it with a moderate-action rod. A fast stiff rod pulls treble hooks out of fish.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Sneaky Shad","offer_id":67690810638573,"sku":"BLF-HT38-687","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue Splatter Back","offer_id":67690810671341,"sku":"BLF-HT38-797","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black Splatter Back","offer_id":67690810704109,"sku":"BLF-HT38-798","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Silverado","offer_id":67690810736877,"sku":"BLF-HT38-836","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043425098.png?v=1791475677"},{"product_id":"bill-lewis-baby-bubbler-55","title":"Bill Lewis Baby Bubbler 55","description":"\u003cp\u003eA small topwater for pressured fish that have quit eating full-size baits.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e55mm — downsized for clear water and heavy pressure\u003c\/li\u003e\n\u003cli\u003eBone and Ghost Bluegill, the two colours that cover most conditions\u003c\/li\u003e\n\u003cli\u003eSmall enough for smallmouth and big enough for a solid largemouth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Light line and a moderate rod. Small trebles pull out easily on heavy tackle.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Bone","offer_id":67690810802413,"sku":"BLF-BB55-1011","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Bluegill","offer_id":67690810835181,"sku":"BLF-BB55-1012","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-1db35b38-47d4-4cbf-b8d7-0dd5810f2615.png?v=1791475681"},{"product_id":"bill-lewis-hammer-flat-crank-3-8-oz","title":"Bill Lewis Hammer Flat Crank – 3\/8 oz","description":"\u003cp\u003eA flat-sided crank for cold water, when fish want a tight wobble instead of a wide one.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFlat sides give a tighter action than a round crank\u003c\/li\u003e\n\u003cli\u003e3\/8 oz — shallow to mid-range\u003c\/li\u003e\n\u003cli\u003eThe winter and early pre-spawn choice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Flat sides deflect hard off cover. Fish it on a slower rod so the fish can load up on it.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Chartreuse Shiner","offer_id":67690810867949,"sku":"BLF-HFC-52","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Fire Craw","offer_id":67690810900717,"sku":"BLF-HFC-770","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043259317.jpg?v=1791475681"},{"product_id":"bill-lewis-atv-squarebill-1-5","title":"Bill Lewis ATV Squarebill 1.5","description":"\u003cp\u003eA squarebill is for hitting things. This one deflects off wood and rock instead of hanging in it.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSquare bill deflects rather than digs in\u003c\/li\u003e\n\u003cli\u003e1.5 size — shallow, one to five feet\u003c\/li\u003e\n\u003cli\u003eThrow it at laydowns, riprap and dock posts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e If you're not bumping cover you're fishing it wrong. Squarebills earn their bites on the deflection.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Tennessee Shad","offer_id":67690811064557,"sku":"BLF-ATV15-39","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shiner","offer_id":67690811097325,"sku":"BLF-ATV15-52","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":67690811130093,"sku":"BLF-ATV15-808","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-7fd15446-609f-4484-a893-ed1b658a3599.png?v=1791475684"},{"product_id":"bill-lewis-mid-range-mr-6-crankbait-1-2-oz","title":"Bill Lewis Mid-Range MR-6 Crankbait – 1\/2 oz","description":"\u003cp\u003eThe in-between crank — deeper than a squarebill, shallower than a ledge bait. Covers the range most people skip.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e1\/2 oz, mid-depth range\u003c\/li\u003e\n\u003cli\u003eThree colours covering clear, stained and shad patterns\u003c\/li\u003e\n\u003cli\u003eFills the gap between a squarebill and a deep diver\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Match your line size to depth. Lighter line gets a crankbait deeper than heavy line will.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Blue Chartreuse","offer_id":67690811162861,"sku":"BLF-6MR600","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Shad","offer_id":67690811195629,"sku":"BLF-6MR696","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":67690811228397,"sku":"BLF-6MR-808","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/bill-lewis-mr6-blue-chartreuse-lifestyle.png?v=1791475686"},{"product_id":"bill-lewis-scope-stik-100-suspending","title":"Bill Lewis Scope Stik 100 Suspending","description":"\u003cp\u003eA suspending jerkbait. The pause is where the bite happens, and this one sits still instead of floating up.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSuspends on the pause rather than rising\u003c\/li\u003e\n\u003cli\u003e100mm — the standard jerkbait size\u003c\/li\u003e\n\u003cli\u003eCold water and clear water bait\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Vary your pause length before you change colours. In cold water the right pause can be five seconds or more.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Sneaky Shad","offer_id":67690811261165,"sku":"BLF-SS100-SSP6-687","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Smallie Magic","offer_id":67690811293933,"sku":"BLF-SS100-SSP6-800","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue \/ Orange Belly","offer_id":67690811326701,"sku":"BLF-SS100-SSP6-SY1","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/bill-lewis-scope-stik-100-lifestyle.png?v=1791475687"},{"product_id":"bill-lewis-scope-stik-120-suspending","title":"Bill Lewis Scope Stik 120 Suspending","description":"\u003cp\u003eThe bigger Scope Stik. More profile for when they want a larger meal or you need to be seen in stained water.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e120mm for a bigger profile\u003c\/li\u003e\n\u003cli\u003eSuspends on the pause\u003c\/li\u003e\n\u003cli\u003eSame three proven colours as the 100\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e A 120 is a lot of bait on light tackle. Medium-heavy rod and a reel with some drag.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Sneaky Shad","offer_id":67690811359469,"sku":"BLF-SS120-SSP10-687","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smallie Magic","offer_id":67690811392237,"sku":"BLF-SS120-SSP10-800","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue \/ Orange Belly","offer_id":67690811425005,"sku":"BLF-SS120-SSP10-SY1","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-5d021c44-382e-45b0-97e8-ac5ea1567115.png?v=1791475690"},{"product_id":"bill-lewis-mag-trap-3-4-oz-lipless-crankbait-chrome-blue-back","title":"Bill Lewis Mag-Trap 3\/4 oz Lipless Crankbait – Chrome Blue Back","description":"\u003cp\u003eThe magnum Rat-L-Trap. 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and fish it on braid.\u003c\/p\u003e","brand":"Snag Proof","offers":[{"title":"Tennessee Shad","offer_id":67690820174061,"sku":"SP7349","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Dark Gill","offer_id":67690820206829,"sku":"SP7364","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Sunrise Frog","offer_id":67690820239597,"sku":"SP7366","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Crappie","offer_id":67690820272365,"sku":"SP7368","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/RAD_Zoo-Pop_SP7349-TennesseeShad.jpg?v=1791475849"},{"product_id":"snag-proof-zoo-kick-frog","title":"Snag Proof Zoo Kick Frog","description":"\u003cp\u003e\u003cstrong\u003eSnag Proof's evolution of the Wobbletron - legs that kick, gurgle and chirp across the mats.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eKicking legs make a gurgling, chirping sound\u003c\/li\u003e\n\u003cli\u003eWeighted to land upright every time\u003c\/li\u003e\n\u003cli\u003eCasts a long way\u003c\/li\u003e\n\u003cli\u003eCustom-made double hook; weedless and floating\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eFrog fishing heavy cover where you need distance and a bait that lands ready to work.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWeedless, floating hollow-body frog\u003c\/li\u003e\n\u003cli\u003eCustom double frog hook\u003c\/li\u003e\n\u003cli\u003eColors: Angry Gill, Purple Burst, Black, White\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eFish it on heavy braid and a stout rod - you'll need the power to pull fish out of the mats.\u003c\/p\u003e","brand":"Snag Proof","offers":[{"title":"Angry Gill","offer_id":67690820305133,"sku":"SP7706","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Purple Burst","offer_id":67690820337901,"sku":"SP7712","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":67690820370669,"sku":"SP7746","price":10.99,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":67690820403437,"sku":"SP7755","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/Zoo_Kick-Angry_Gill-SP7706.jpg?v=1791475853"},{"product_id":"z-man-original-chatterbait-3-8-oz","title":"Z-Man Original ChatterBait – 3\/8 oz","description":"\u003cp\u003e\u003cstrong\u003eStained water kills a spinnerbait bite — the ChatterBait's hex blade puts out a hard, erratic thump bass can track by feel when they can't see the lure.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePatented direct head-to-blade connection starts vibrating the instant it leaves the rod tip, so short pitches to laydowns still get a reaction\u003c\/li\u003e\n\u003cli\u003eHex-shaped ChatterBlade deflects off stumps and rock and then 'hunts' sideways — that sudden direction change is what triggers following fish\u003c\/li\u003e\n\u003cli\u003e3\/8 oz is the all-purpose weight: heavy enough to cast on a long bank, light enough to swim over the top of submerged grass\u003c\/li\u003e\n\u003cli\u003eQuick clip and molded trailer keeper hold a swimbait or craw trailer in place through a dozen fish\u003c\/li\u003e\n\u003cli\u003eSticky-sharp 5\/0 needlepoint hook — the gap handles a bulky trailer without blocking the bite\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eStained or muddy water, submerged grass flats, shallow timber and riprap in spring and fall. Largemouth, smallmouth and big crappie.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWeight: 3\/8 oz\u003c\/li\u003e\n\u003cli\u003eHook: 5\/0 needlepoint\u003c\/li\u003e\n\u003cli\u003eBlade: hex-shaped stainless ChatterBlade\u003c\/li\u003e\n\u003cli\u003eSkirt: patented solid-hub quick-change EZ Skirt\u003c\/li\u003e\n\u003cli\u003eBest depth range: 3–7 ft\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eTrailer sold separately. Slow-roll it just fast enough to feel the blade; if you lose the thump, speed up. Nine colors stocked from the September order.\u003c\/p\u003e","brand":"Z-Man","offers":[{"title":"Shad \/ Blue Glimmer","offer_id":67690820436205,"sku":"ZM-CB38-07","price":6.49,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":67690820468973,"sku":"ZM-CB38-08","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Chartreuse \/ White","offer_id":67690820501741,"sku":"ZM-CB38-09","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Chartreuse","offer_id":67690820534509,"sku":"ZM-CB38-10","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Black","offer_id":67690820567277,"sku":"ZM-CB38-11","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Gizzard Shad","offer_id":67690820600045,"sku":"ZM-CB38-51","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":67690820632813,"sku":"ZM-CB38-54","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sexy Shad","offer_id":67690820665581,"sku":"ZM-CB38-64","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Black Shad","offer_id":67690820698349,"sku":"ZM-CB38-68","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/CB38-07.jpg?v=1791475854"},{"product_id":"z-man-chatterbait-elite-evo-3-8-oz","title":"Z-Man ChatterBait Elite EVO – 3\/8 oz","description":"\u003cp\u003e\u003cstrong\u003eEvery upgrade tournament anglers were making to a stock ChatterBait by hand, built in at the factory — heavier hook, better skirt, flat-sided head that hunts harder.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFlat-sided EVO head makes the bait track erratically instead of straight, which is what pulls fish off cover sideways\u003c\/li\u003e\n\u003cli\u003eHeavy-gauge needlepoint hook stands up to braid and a hard hookset in grass\u003c\/li\u003e\n\u003cli\u003eSame patented direct head-to-blade link as the Original, so the vibration starts immediately on the fall\u003c\/li\u003e\n\u003cli\u003ePremium silicone skirt with a solid hub — it won't slip down the hook shank after a few fish\u003c\/li\u003e\n\u003cli\u003eBuilt around thousands of hours of professional testing on the Elite and MLF circuits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnglers who are already fishing a bladed jig and want the version that holds up to a full tournament day. 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