{"title":"Lake Weekend","description":"\u003cp\u003eEverything a weekend on the lake asks for — a rod and lures, a cooler that survives the boat, a cooling shirt for the sun, and a tool to clean whatever you keep.\u003c\/p\u003e","products":[{"product_id":"bill-lewis-rat-l-trap-1-2-oz","title":"Bill Lewis Rat-L-Trap 1\/2 oz Lipless Crankbait","description":"\u003cp\u003e\u003cstrong\u003eRecognized by Outdoor Life as the most influential fishing lure ever made — and still doing exactly what made it famous.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRattle chamber mimics distressed baitfish to trigger reaction strikes, not just imitate a swimming action\u003c\/li\u003e\n\u003cli\u003eLipless, sinking design works fast or slow, shallow or deep — one lure, many retrieves\u003c\/li\u003e\n\u003cli\u003eRigged with premium Mustad hooks\u003c\/li\u003e\n\u003cli\u003eThree proven colors (Candy Craw, Baby Bass, American Shad) cover a range of water conditions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBass anglers who want one versatile lure that covers multiple depths and retrieve speeds.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e1\/2 oz lipless crankbait with a rattle chamber built to trigger reaction strikes.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eNo dedicated rod\/reel combo in our catalog yet — pair with your own baitcasting or spinning setup.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Candy Craw","offer_id":67690782556397,"sku":"BLF-RT263","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":67690782589165,"sku":"BLF-RT275","price":8.99,"currency_code":"USD","in_stock":true},{"title":"American Shad","offer_id":67690782621933,"sku":"BLF-RT290","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue 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locking bait keeper to hold your trailer in place\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnglers who want a dependable double-willow spinnerbait for typical bass water.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e1\/2 oz spinnerbait in White Double Willow.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eWeight is stamped on the head — easy to sort in a crowded tackle box.\u003c\/p\u003e","brand":"Buckeye Lures","offers":[{"title":"Default Title","offer_id":67690784030957,"sku":"BEL-BSS12-115-WW-GN","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/buckeye-spinnerbait-lifestyle.png?v=1791475037"},{"product_id":"big-bite-baits-scentsation-thresher-worm-black","title":"Big Bite Baits Scentsation Thresher Worm 4.2\" – 8 Pack","description":"\u003cp\u003e\u003cstrong\u003eA scent-infused finesse worm built for the pressured bass that have already seen every other drop-shot bait in the lake.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShort, stubby body with a shark-fin-style tail for subtle, water-catching action\u003c\/li\u003e\n\u003cli\u003eInfused with Big Bite's Scentsation attractant to encourage longer bites\u003c\/li\u003e\n\u003cli\u003eRibbed front section adds water disturbance to draw strikes without extra angler effort\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eFinesse drop-shot presentations on pressured or finicky bass.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e4\" scent-infused drop-shot worm in Black, sold 8 per pack.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eDesigned for finesse drop-shot rigs specifically — not a general-purpose worm.\u003c\/p\u003e","brand":"Big Bite Baits","offers":[{"title":"Black","offer_id":67690784784621,"sku":"BBB-SCTTHSHR4.2-30","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple Copper Flake","offer_id":67690784817389,"sku":"BBB-SCTTHSHR4.2-37","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Smoke Black Purple Flake","offer_id":67690784850157,"sku":"BBB-SCTTHSHR4.2-40","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Vegas Flash","offer_id":67690784882925,"sku":"BBB-SCTTHSHR4.2-41","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/big-bite-worm-lifestyle.png?v=1791475083"},{"product_id":"big-bite-baits-4-fafo-creature-bait","title":"Big Bite Baits 4\" FAFO Creature Bait","description":"\u003cp\u003e\u003cstrong\u003eDesigned by pro angler Fletcher Shryock to fall with a hunting action, so it keeps working even when it's just sinking.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy 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pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eSlow-rolling situations where you need action without burning the bait back fast.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e2.7\" paddle-tail swimbait built from Yamamoto's proprietary soft-plastic formula.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eAvailable in Green Pumpkin Black Flake or Rainbow Shad.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Green Pumpkin Black Flake","offer_id":67690789994733,"sku":"YAM-SHIBO27-8-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Shad","offer_id":67690790027501,"sku":"YAM-SHIBO27-8-992","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yamamoto-shibo-lifestyle.png?v=1791475227"},{"product_id":"rough-ryder-bluegill-jigged-bone-barlow","title":"Rough Ryder Bluegill Jigged Bone Barlow","description":"\u003cp\u003e\u003cstrong\u003eBluegill-themed jigged bone on a Barlow frame — a knife for someone whose first fish came off a cane pole.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBluegill theming makes it a natural gift for a panfish angler\u003c\/li\u003e\n\u003cli\u003eLong Barlow bolster puts strength right at the pivot\u003c\/li\u003e\n\u003cli\u003eJigged bone handle gives grip even with damp hands\u003c\/li\u003e\n\u003cli\u003eStainless blades shrug off lake water\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eRough Ryder Barlow, model RR2632. Bluegill jigged bone handle, stainless blades, brass liners.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eSlip-joint — the blades do not lock. We have exactly one of these.\u003c\/p\u003e","brand":"Rough Ryder","offers":[{"title":"Default Title","offer_id":67690795204845,"sku":"RR-RR2632","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/Rough_Ryder_Bluegill_Series_Barlow_web-05__73013.1737748039.webp?v=1791475342"},{"product_id":"smiths-fishing-line-scissor-multi-tool","title":"Smith's Fishing Line Scissor Multi-Tool","description":"\u003cp\u003e\u003cstrong\u003eBraid dulls ordinary scissors in a season. This one is built to keep cutting it.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCuts braid cleanly instead of fraying it the way worn scissors do\u003c\/li\u003e\n\u003cli\u003eMulti-tool format adds the small jobs — crimping, split rings, hook work — into one item on the boat\u003c\/li\u003e\n\u003cli\u003eCompact enough to clip to a pack or live in a tackle tray\u003c\/li\u003e\n\u003cli\u003eCheaper than replacing scissors every season\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBraid users, kayak and bank anglers who carry light, and anyone tired of sawing at line with dull snips.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eSmith's fishing line scissor multi-tool, item 51256. Case pack 16, inner pack 4.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eRinse and dry after saltwater use — the pivot will seize if salt is left in it.\u003c\/p\u003e","brand":"Smiths","offers":[{"title":"Default Title","offer_id":67690797859053,"sku":"SP-51256","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/smith_scissors_ef1a0384-511a-45b3-be4d-1691186afdd3.jpg?v=1791475402"},{"product_id":"smiths-digital-fish-scale-50-lb","title":"Smith's Digital Fish Scale – 50 lb","description":"\u003cp\u003e\u003cstrong\u003eSettles the argument at the dock — a real number instead of a guess and a photo.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e50 lb capacity covers everything from a keeper bass to a solid catfish\u003c\/li\u003e\n\u003cli\u003eDigital readout is legible in low light, unlike a spring dial you have to squint at\u003c\/li\u003e\n\u003cli\u003eSmall enough to keep in a tackle bag rather than left at home\u003c\/li\u003e\n\u003cli\u003eUseful for tournament weigh-ins and personal-best records\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eTournament anglers, catfish and bass fishermen, and anyone who wants an actual weight for the record.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eSmith's digital fish scale, 50 lb capacity, item 51291. Case pack 16, inner pack 4.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eBattery-powered — check it before a tournament morning. Not a legal-for-trade certified scale; it is for personal and informal use.\u003c\/p\u003e","brand":"Smiths","offers":[{"title":"Default Title","offer_id":67690797891821,"sku":"SP-51291","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/smith_scale_967b14df-8ef5-4f36-9b78-93cadb4a8d5f.webp?v=1791475404"},{"product_id":"smiths-carbon-steel-fishing-pliers","title":"Smith's Carbon Steel Fishing Pliers","description":"\u003cp\u003e\u003cstrong\u003eBasic pliers that get a hook out of a fish — at a price where losing a pair overboard isn't a bad day.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCarbon steel jaws grip hooks and split rings firmly\u003c\/li\u003e\n\u003cli\u003eLong enough to reach past teeth without putting a hand in the fish's mouth\u003c\/li\u003e\n\u003cli\u003ePriced so you can keep a pair in every boat, truck and tackle bag\u003c\/li\u003e\n\u003cli\u003eStraightforward tool with nothing to break\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eEveryday hook removal, split rings, and a spare pair for the boat or the bank.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eSmith's carbon steel fishing pliers, item 51171. Case pack 36, inner pack 6.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eCarbon steel will rust if left wet — rinse and dry after use, especially in saltwater. If you fish salt regularly, step up to a titanium-bonded or aluminum pair instead.\u003c\/p\u003e","brand":"Smiths","offers":[{"title":"Default Title","offer_id":67690797924589,"sku":"SP-51171","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/smith_pliers_a582bdec-0f54-462c-9105-340bbee715be.jpg?v=1791475406"},{"product_id":"yamamoto-shibo-swimmer-3-2","title":"Yamamoto Shibo Swimmer 3.2\"","description":"\u003cp\u003e\u003cstrong\u003eA half-inch up from the 2.7\" — the size to reach for when fish are eating bigger shad and the small one gets ignored.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYamamoto's soft-plastic formula gives a harder tail thump than a typical paddle tail\u003c\/li\u003e\n\u003cli\u003e3.2\" matches a bigger forage class than the 2.7\" we also stock\u003c\/li\u003e\n\u003cli\u003eRibbed body traps air and holds scent longer than a smooth bait\u003c\/li\u003e\n\u003cli\u003eWorks on a jighead, underspin, or as a swimbait trailer\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBass on shad-heavy lakes, underspin and jighead presentations, and as a trailer behind a bladed jig.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eYamamoto Shibo Swimmer, 3.2\", 7 per pack. Available in Pro Blue, Rainbow Shad, Sexy Shad and Sight Flash.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eSoft Yamamoto plastic tears more easily than a tougher formula — that softness is what gives the action. 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Green Pumpkin with Black Flake, Black with Large Blue Flake, Pearl White, and Watermelon with Black \u0026amp; Red.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThe high salt content that makes it sink well also makes it tear faster. 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Black with Large Blue Flake, Watermelon with Black \u0026amp; Red, and Green Pumpkin with Black Flake.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis is the priciest soft plastic on our shelf per pack — it's a finesse bait for tough days, not a bait to burn through on a good bite. Save the Senko for that.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800185581,"sku":"YAM-UNI-021","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon \/ Black \u0026 Red","offer_id":67690800218349,"sku":"YAM-UNI-208","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Black Flake","offer_id":67690800251117,"sku":"YAM-UNI-297","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yamamoto-uni-lifestyle.png?v=1791475469"},{"product_id":"yamamoto-5-senko-10-pack","title":"Yamamoto 5\" Senko – 10 Pack","description":"\u003cp\u003e\u003cstrong\u003eThe most consequential soft plastic ever made. A Senko does nothing but shimmy as it sinks, and bass eat it anyway.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHeavy salt load gives the slow, quivering fall that is the entire reason it works\u003c\/li\u003e\n\u003cli\u003eCatches fish wacky-rigged, Texas-rigged, weightless, or on a Neko rig\u003c\/li\u003e\n\u003cli\u003eThe one bait to hand a beginner — do nothing and it still gets bit\u003c\/li\u003e\n\u003cli\u003eEight colors covering clear water, stained water, and everything between\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnyone fishing for bass, in any water, in any season. This is the default.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 5\" Senko, 10 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eSenkos tear — that's the trade for the salt content and the fall. Wacky-rig with an O-ring to get many more fish per bait, and keep packs flat so the baits don't set bent.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800316653,"sku":"YAM-9-10-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Cream White","offer_id":67690800349421,"sku":"YAM-9-10-036","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Bubblegum","offer_id":67690800382189,"sku":"YAM-9-10-229","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Large Black Flake","offer_id":67690800414957,"sku":"YAM-9-10-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Magic","offer_id":67690800447725,"sku":"YAM-9-10-361","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Pepper \/ Chartreuse","offer_id":67690800480493,"sku":"YAM-9-10-547","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Bama Bug","offer_id":67690800513261,"sku":"YAM-9-10-952","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/senko-10-lifestyle.png?v=1791475473"},{"product_id":"yamamoto-6-senko-5-pack","title":"Yamamoto 6\" Senko – 5 Pack","description":"\u003cp\u003e\u003cstrong\u003eAn inch longer than the standard Senko — more bulk, slower fall, and a way to sort out the bigger fish.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra length adds bulk and slows the fall further, which often means bigger bites\u003c\/li\u003e\n\u003cli\u003eSame salt-heavy formula and shimmy that made the 5\" famous\u003c\/li\u003e\n\u003cli\u003eGood choice when smaller fish are picking apart a 5\"\u003c\/li\u003e\n\u003cli\u003eFive proven colors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eTargeting bigger bass, deeper water, and days when the 5\" is getting swarmed by small fish.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 6\" Senko, 5 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eFive per pack rather than ten — more bait per unit but fewer pieces. Rig it on a heavier hook than a 5\"; the extra bulk needs the gap.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"OG Junebug","offer_id":67690800546029,"sku":"YAM-9L-05-425","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large Blue Flake","offer_id":67690800578797,"sku":"YAM-9L-05-021","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Large Black Flake","offer_id":67690800611565,"sku":"YAM-9L-05-297","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":67690800644333,"sku":"YAM-9L-05-305","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon \/ Red Flake","offer_id":67690800677101,"sku":"YAM-9L-05-337","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/senko-6-lifestyle.png?v=1791475474"},{"product_id":"yamamoto-5-senko-100-pack-bulk","title":"Yamamoto 5\" Senko – 100 Pack Bulk","description":"\u003cp\u003e\u003cstrong\u003eA hundred Senkos in the two colors you'd actually pick if you could only have two.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBest price per bait we can offer on a Senko — well under the 10-pack rate\u003c\/li\u003e\n\u003cli\u003eBlack with Large Blue Flake for stained water, Green Pumpkin for clear — the two-color answer\u003c\/li\u003e\n\u003cli\u003eEnough bait for a full season without reordering mid-summer\u003c\/li\u003e\n\u003cli\u003eSame bait as the 10-pack, just bagged in bulk\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eSerious Senko fishermen, guides, tournament anglers, and anyone splitting a bag with a fishing partner.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 5\" Senko, 100 per bulk bag. Black with Large Blue Flake and Green Pumpkin with Large Black Flake. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eBulk bags aren't individually sleeved. Lay them flat — a hundred baits folded in a tackle bag will set bent and never fish right again.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800742637,"sku":"YAM-9-100-021","price":49.97,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Large Black Flake","offer_id":67690800775405,"sku":"YAM-9-100-297","price":49.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/senko-100-lifestyle.png?v=1791475479"},{"product_id":"yamamoto-7-speed-senko-6-pack","title":"Yamamoto 7\" Speed Senko – 6 Pack","description":"\u003cp\u003e\u003cstrong\u003eThe Speed Senko falls faster than a standard one — which is the point when you're fishing deep or in current and don't have all day for the drop.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFaster fall gets the bait down through the water column without adding weight\u003c\/li\u003e\n\u003cli\u003e7\" profile is a big-fish bait — it sorts out the better class of bass\u003c\/li\u003e\n\u003cli\u003eKeeps the Senko shimmy despite the quicker sink rate\u003c\/li\u003e\n\u003cli\u003eThree strong colors including Okeechobee Craw for grass and Green Pumpkin Magic for clear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eDeep water, current, punching light grass, and hunting bigger bites.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 7\" Speed Senko, 6 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eA 7\" bait needs a bigger hook than most anglers reach for — undergunning the hook on this bait is the usual reason for missed fish.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690800808173,"sku":"YAM-SPSEN7-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Magic","offer_id":67690800840941,"sku":"YAM-SPSEN7-355","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Okeechobee Craw","offer_id":67690800873709,"sku":"YAM-SPSEN7-962","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/speed-senko-lifestyle.png?v=1791475482"},{"product_id":"yamamoto-3-5-scope-shad-8-pack","title":"Yamamoto 3.5\" Scope Shad – 8 Pack","description":"\u003cp\u003e\u003cstrong\u003eBuilt for forward-facing sonar fishing — a bait you can actually see on the screen and steer to a fish.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfile and density designed to show clearly on live sonar\u003c\/li\u003e\n\u003cli\u003e3.5\" matches shad size on most Texas reservoirs\u003c\/li\u003e\n\u003cli\u003eColors chosen for visibility to you and to the fish — Sight Flash and Electric Shad especially\u003c\/li\u003e\n\u003cli\u003eCheapest bait in the Yamamoto range at under six dollars a pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eForward-facing sonar anglers, suspended bass, and open-water shad patterns.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 3.5\" Scope Shad, 8 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis bait is designed around live sonar. If you're not running forward-facing sonar it still catches fish, but you're paying for a design feature you won't use — the Shibo Swimmer may suit you better.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Baby Bass","offer_id":67690800906477,"sku":"YAM-SSHAD35-8-305","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Pearl White","offer_id":67690800939245,"sku":"YAM-SSHAD35-8-364","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Electric Shad","offer_id":67690800972013,"sku":"YAM-SSHAD35-8-973","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Sight Flash","offer_id":67690801004781,"sku":"YAM-SSHAD35-8-993","price":5.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":67690801037549,"sku":"YAM-SSHAD35-8-9005","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/scope-shad-lifestyle.png?v=1791475483"},{"product_id":"yamamoto-10-ichi-worm-floater-6-pack","title":"Yamamoto 10\" Ichi Worm Floater – 6 Pack","description":"\u003cp\u003e\u003cstrong\u003eA ten-inch worm that floats — so on a Carolina rig the tail stands up off the bottom instead of lying in the mud.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFloating body lifts the tail off bottom on a Carolina or split-shot rig, right in a bass's sight line\u003c\/li\u003e\n\u003cli\u003e10\" length is a genuine big-fish bait that smaller bass leave alone\u003c\/li\u003e\n\u003cli\u003eLong profile gives slow, snaking action on the retrieve\u003c\/li\u003e\n\u003cli\u003eTwo colors that cover clear and stained water\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eCarolina rigging, deep structure, and targeting bigger bass in summer.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 10\" Ichi Worm Floater, 6 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThe floating property is the whole point — don't Texas-rig it with a heavy bullet weight pinned to the nose or you cancel it out. Fish it on a leader.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690801070317,"sku":"YAM-ICHI-06-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Black Flake","offer_id":67690801103085,"sku":"YAM-ICHI-06-297","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/ichi-worm-lifestyle.png?v=1791475485"},{"product_id":"yamamoto-4-yamacraw-8-pack","title":"Yamamoto 4\" YamaCraw – 8 Pack","description":"\u003cp\u003e\u003cstrong\u003eCrawfish are the highest-calorie meal in most reservoirs — which is why a craw trailer out-fishes almost anything behind a jig in spring.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eClaws move on the fall and on the pause without any rod work\u003c\/li\u003e\n\u003cli\u003e4\" size is the sweet spot for a jig trailer — big enough to matter, not so big it kills the jig's action\u003c\/li\u003e\n\u003cli\u003eFishes as a trailer, a Texas rig, or a flipping bait in cover\u003c\/li\u003e\n\u003cli\u003eFive colors covering clear, stained, and grass\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eJig trailers, flipping and pitching cover, and pre-spawn bass keyed on crawfish.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eGary Yamamoto 4\" YamaCraw, 8 per pack. Made in Page, Arizona.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eMatch the trailer to the jig, not the other way around — a heavy craw on a light jig kills the fall. Okeechobee Craw and Mowed Grass are the grass-lake picks; Sight Flash for clear water.\u003c\/p\u003e","brand":"Yamamoto Baits","offers":[{"title":"Black \/ Large Blue Flake","offer_id":67690801135853,"sku":"YAM-CRAW4-021","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ Black Flake","offer_id":67690801168621,"sku":"YAM-CRAW4-297","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Mowed Grass","offer_id":67690801201389,"sku":"YAM-CRAW4-387","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Okeechobee Craw","offer_id":67690801234157,"sku":"YAM-CRAW4-962","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Sight Flash","offer_id":67690801266925,"sku":"YAM-CRAW4-993","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/yamacraw-lifestyle.png?v=1791475488"},{"product_id":"huk-mossy-oak-pursuit-performance-hoodie","title":"Huk Mossy Oak Pursuit Performance Hoodie","description":"\u003cp\u003e\u003cstrong\u003eSun protection you'll actually keep on all day — a hooded layer light enough for August heat and cut for casting, not for standing still.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e+30 UPF fabric blocks UV all day without reapplying sunscreen every two hours\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking quick-dry knit pulls sweat off and dries in the breeze instead of hanging wet on you\u003c\/li\u003e\n\u003cli\u003eBuilt-in hood covers the back of the neck and ears — the two spots sunburn always finds\u003c\/li\u003e\n\u003cli\u003eMossy Oak pattern reads as real camo in the marsh and stays low-key on open water\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnglers and hunters putting in full exposed days who would rather layer up once than chase sunscreen from dawn to dark.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eLightweight performance knit with a scuba-style hood, raglan sleeves for unrestricted casting range, and flat-lock seams that won't chafe under a life vest or pack strap. Offered in Mossy Oak Seagrass and Mossy Oak Regatta, sizes S through XL.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eRelaxed fit, true to size. Wash cold and hang dry — repeated high-heat drying breaks down the wicking finish and the UPF treatment over time.\u003c\/p\u003e","brand":"Huk","offers":[{"title":"Mossy Oak Seagrass \/ S","offer_id":67690804412653,"sku":"HUK-H1200611-383-S","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Seagrass \/ M","offer_id":67690804445421,"sku":"HUK-H1200611-383-M","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Seagrass \/ L","offer_id":67690804478189,"sku":"HUK-H1200611-383-L","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Seagrass \/ XL","offer_id":67690804510957,"sku":"HUK-H1200611-383-XL","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Regatta \/ S","offer_id":67690804543725,"sku":"HUK-H1200611-431-S","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Regatta \/ M","offer_id":67690804576493,"sku":"HUK-H1200611-431-M","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Regatta \/ L","offer_id":67690804609261,"sku":"HUK-H1200611-431-L","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Mossy Oak Regatta \/ XL","offer_id":67690804642029,"sku":"HUK-H1200611-431-XL","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/H1200611-383_A1.jpg?v=1791475598"},{"product_id":"huk-drift-performance-hooded-long-sleeve-shirt","title":"Huk Drift Performance Hooded Long Sleeve Shirt","description":"\u003cp\u003e\u003cstrong\u003eThe hooded version of Huk's lightest sun shirt — thin enough that you forget it's on, which is the only reason anyone actually wears sun protection.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e+50 UPF rating, the highest tier of fabric sun protection, so a single layer covers a full day\u003c\/li\u003e\n\u003cli\u003eUltralight knit breathes and dries fast enough to stay comfortable in dead-still August heat\u003c\/li\u003e\n\u003cli\u003eHood pulls up over a cap for neck and ear coverage without a buff riding up on you\u003c\/li\u003e\n\u003cli\u003eBoth colorways are Huk's own camo prints — Silver Birch reads warm and dry-grass, Heron Blue reads cool and water-toned\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eHot-weather fishing and early-season scouting where heavier sun hoodies get stifling by mid-morning.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eUltralight moisture-wicking knit with a fitted hood, raglan sleeves, and flat-lock seams. Silver Birch Camo in S, M, and 2XL; Heron Blue Camo in S.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eCut slimmer than the Pursuit hoodie — size up if you want room to layer underneath. Hang dry to keep the wicking finish intact.\u003c\/p\u003e","brand":"Huk","offers":[{"title":"Silver Birch Camo \/ S","offer_id":67690804674797,"sku":"HUK-H1200734-189-S","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Silver Birch Camo \/ M","offer_id":67690804707565,"sku":"HUK-H1200734-189-M","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Silver Birch Camo \/ 2XL","offer_id":67690804740333,"sku":"HUK-H1200734-189-2XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Heron Blue Camo \/ S","offer_id":67690804773101,"sku":"HUK-H1200734-395-S","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/H1200734-189_A1.jpg?v=1791475601"},{"product_id":"huk-drift-performance-long-sleeve-shirt","title":"Huk Drift Performance Long Sleeve Shirt","description":"\u003cp\u003e\u003cstrong\u003eThe everyday sun shirt — no hood, no bulk, just +50 UPF coverage light enough to wear in the truck, on the water, and out to dinner after.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e+50 UPF blocks roughly 98% of UV, so sleeves do the work instead of sunscreen\u003c\/li\u003e\n\u003cli\u003eUltralight wicking knit moves sweat to the surface and dries in minutes\u003c\/li\u003e\n\u003cli\u003eCrew neck layers cleanly under a vest, waders, or a flannel when the morning starts cold\u003c\/li\u003e\n\u003cli\u003eBoth colorways are Huk's own camo prints — subtle enough at conversation distance to read as a patterned shirt, not hunting camo\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAnglers who want full-arm sun coverage without the heat of a hood, and anyone building a warm-weather shirt rotation that doesn't need ironing.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eUltralight moisture-wicking performance knit with raglan sleeves and flat-lock seams. Pale Algae Camo in S, M, L, and 2XL; Heron Blue Camo in M, L, XL, and 2XL.\u003c\/p\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eStandard fit, true to size. 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Rip it free rather than pulling — that rip often draws the strike.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Fire Craw","offer_id":67690810310893,"sku":"BLF-KHT38-770","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue Splatter Back","offer_id":67690810343661,"sku":"BLF-KHT38-797","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black Splatter Back","offer_id":67690810376429,"sku":"BLF-KHT38-798","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Silverado","offer_id":67690810409197,"sku":"BLF-KHT38-836","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043417229.jpg?v=1791475675"},{"product_id":"bill-lewis-hammer-trap-3-8-oz","title":"Bill Lewis Hammer Trap – 3\/8 oz","description":"\u003cp\u003eA lipless crankbait for covering water fast in the pre-spawn, when the fish are moving and you need to find them.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e3\/8 oz — casts far, sinks at a countable rate\u003c\/li\u003e\n\u003cli\u003eRattle chamber that carries in stained water\u003c\/li\u003e\n\u003cli\u003eBill Lewis invented the lipless crankbait; this is the current version\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Fish it with a moderate-action rod. A fast stiff rod pulls treble hooks out of fish.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Sneaky Shad","offer_id":67690810638573,"sku":"BLF-HT38-687","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue Splatter Back","offer_id":67690810671341,"sku":"BLF-HT38-797","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black Splatter Back","offer_id":67690810704109,"sku":"BLF-HT38-798","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Silverado","offer_id":67690810736877,"sku":"BLF-HT38-836","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043425098.png?v=1791475677"},{"product_id":"bill-lewis-baby-bubbler-55","title":"Bill Lewis Baby Bubbler 55","description":"\u003cp\u003eA small topwater for pressured fish that have quit eating full-size baits.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e55mm — downsized for clear water and heavy pressure\u003c\/li\u003e\n\u003cli\u003eBone and Ghost Bluegill, the two colours that cover most conditions\u003c\/li\u003e\n\u003cli\u003eSmall enough for smallmouth and big enough for a solid largemouth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Light line and a moderate rod. Small trebles pull out easily on heavy tackle.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Bone","offer_id":67690810802413,"sku":"BLF-BB55-1011","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Bluegill","offer_id":67690810835181,"sku":"BLF-BB55-1012","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-1db35b38-47d4-4cbf-b8d7-0dd5810f2615.png?v=1791475681"},{"product_id":"bill-lewis-hammer-flat-crank-3-8-oz","title":"Bill Lewis Hammer Flat Crank – 3\/8 oz","description":"\u003cp\u003eA flat-sided crank for cold water, when fish want a tight wobble instead of a wide one.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFlat sides give a tighter action than a round crank\u003c\/li\u003e\n\u003cli\u003e3\/8 oz — shallow to mid-range\u003c\/li\u003e\n\u003cli\u003eThe winter and early pre-spawn choice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Flat sides deflect hard off cover. Fish it on a slower rod so the fish can load up on it.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Chartreuse Shiner","offer_id":67690810867949,"sku":"BLF-HFC-52","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Fire Craw","offer_id":67690810900717,"sku":"BLF-HFC-770","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/upload-1791043259317.jpg?v=1791475681"},{"product_id":"bill-lewis-atv-squarebill-1-5","title":"Bill Lewis ATV Squarebill 1.5","description":"\u003cp\u003eA squarebill is for hitting things. This one deflects off wood and rock instead of hanging in it.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSquare bill deflects rather than digs in\u003c\/li\u003e\n\u003cli\u003e1.5 size — shallow, one to five feet\u003c\/li\u003e\n\u003cli\u003eThrow it at laydowns, riprap and dock posts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e If you're not bumping cover you're fishing it wrong. Squarebills earn their bites on the deflection.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Tennessee Shad","offer_id":67690811064557,"sku":"BLF-ATV15-39","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shiner","offer_id":67690811097325,"sku":"BLF-ATV15-52","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":67690811130093,"sku":"BLF-ATV15-808","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-7fd15446-609f-4484-a893-ed1b658a3599.png?v=1791475684"},{"product_id":"bill-lewis-mid-range-mr-6-crankbait-1-2-oz","title":"Bill Lewis Mid-Range MR-6 Crankbait – 1\/2 oz","description":"\u003cp\u003eThe in-between crank — deeper than a squarebill, shallower than a ledge bait. Covers the range most people skip.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e1\/2 oz, mid-depth range\u003c\/li\u003e\n\u003cli\u003eThree colours covering clear, stained and shad patterns\u003c\/li\u003e\n\u003cli\u003eFills the gap between a squarebill and a deep diver\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Match your line size to depth. Lighter line gets a crankbait deeper than heavy line will.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Blue Chartreuse","offer_id":67690811162861,"sku":"BLF-6MR600","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Shad","offer_id":67690811195629,"sku":"BLF-6MR696","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":67690811228397,"sku":"BLF-6MR-808","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/bill-lewis-mr6-blue-chartreuse-lifestyle.png?v=1791475686"},{"product_id":"bill-lewis-scope-stik-100-suspending","title":"Bill Lewis Scope Stik 100 Suspending","description":"\u003cp\u003eA suspending jerkbait. The pause is where the bite happens, and this one sits still instead of floating up.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSuspends on the pause rather than rising\u003c\/li\u003e\n\u003cli\u003e100mm — the standard jerkbait size\u003c\/li\u003e\n\u003cli\u003eCold water and clear water bait\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Vary your pause length before you change colours. In cold water the right pause can be five seconds or more.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Sneaky Shad","offer_id":67690811261165,"sku":"BLF-SS100-SSP6-687","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Smallie Magic","offer_id":67690811293933,"sku":"BLF-SS100-SSP6-800","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue \/ Orange Belly","offer_id":67690811326701,"sku":"BLF-SS100-SSP6-SY1","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/bill-lewis-scope-stik-100-lifestyle.png?v=1791475687"},{"product_id":"bill-lewis-scope-stik-120-suspending","title":"Bill Lewis Scope Stik 120 Suspending","description":"\u003cp\u003eThe bigger Scope Stik. More profile for when they want a larger meal or you need to be seen in stained water.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e120mm for a bigger profile\u003c\/li\u003e\n\u003cli\u003eSuspends on the pause\u003c\/li\u003e\n\u003cli\u003eSame three proven colours as the 100\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e A 120 is a lot of bait on light tackle. Medium-heavy rod and a reel with some drag.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Sneaky Shad","offer_id":67690811359469,"sku":"BLF-SS120-SSP10-687","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smallie Magic","offer_id":67690811392237,"sku":"BLF-SS120-SSP10-800","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Blue \/ Orange Belly","offer_id":67690811425005,"sku":"BLF-SS120-SSP10-SY1","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-5d021c44-382e-45b0-97e8-ac5ea1567115.png?v=1791475690"},{"product_id":"bill-lewis-mag-trap-3-4-oz-lipless-crankbait-chrome-blue-back","title":"Bill Lewis Mag-Trap 3\/4 oz Lipless Crankbait – Chrome Blue Back","description":"\u003cp\u003eThe magnum Rat-L-Trap. More weight, more sound, and it gets down to fish a 1\/2 oz can't reach.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e3\/4 oz — deeper and further than the standard size\u003c\/li\u003e\n\u003cli\u003eChrome blue back, the clear-water shad pattern\u003c\/li\u003e\n\u003cli\u003eLoud enough to be found in stained water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Heavy lipless baits tear hooks out on a stiff rod. Moderate action, and let the fish take it.\u003c\/p\u003e","brand":"Bill Lewis Fishing","offers":[{"title":"Default Title","offer_id":67690811457773,"sku":"BLF-MG25B","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-9ae0bc0b-819b-442f-8593-c5907bd008e8.png?v=1791475691"},{"product_id":"buckeye-lures-scoop-head-jighead-2-0-hook-3-pack","title":"Buckeye Lures Scoop Head Jighead – 2\/0 Hook, 3 Pack","description":"\u003cp\u003eA scoop head keeps a swimbait tracking straight instead of rolling over on the retrieve.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eScoop shape holds the bait upright\u003c\/li\u003e\n\u003cli\u003e2\/0 hook for 3\" to 4\" swimbaits\u003c\/li\u003e\n\u003cli\u003e1\/4 oz and 3\/8 oz, three per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Match head weight to bait size. Too heavy and the tail stops kicking.\u003c\/p\u003e","brand":"Buckeye Lures","offers":[{"title":"1\/4 oz \/ Matte Pearl","offer_id":67690811490541,"sku":"BEL-SCH14-20-517-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/4 oz \/ Matte Shad","offer_id":67690811523309,"sku":"BEL-SCH14-20-518-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/4 oz \/ Gizzard Shad","offer_id":67690811556077,"sku":"BEL-SCH14-20-519-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/4 oz \/ Tennessee Shad","offer_id":67690811588845,"sku":"BEL-SCH14-20-520-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8 oz \/ Matte Pearl","offer_id":67690811621613,"sku":"BEL-SCH38-20-517-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8 oz \/ Matte Shad","offer_id":67690811654381,"sku":"BEL-SCH38-20-518-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8 oz \/ Gizzard Shad","offer_id":67690811687149,"sku":"BEL-SCH38-20-519-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8 oz \/ Tennessee Shad","offer_id":67690811719917,"sku":"BEL-SCH38-20-520-3","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/buckeye-scoop-jighead-lifestyle.png?v=1791475693"},{"product_id":"buckeye-lures-freestyle-jighead-1-2-oz","title":"Buckeye Lures Freestyle Jighead – 1\/2 oz","description":"\u003cp\u003eBuckeye's own head design, from the shop that invented the Spot Remover.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e1\/2 oz for depth and casting distance\u003c\/li\u003e\n\u003cli\u003ePearl and Shad, the two colours that cover most water\u003c\/li\u003e\n\u003cli\u003eDesigned by a tournament angler, not a committee\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Soft plastic sold separately.\u003c\/p\u003e","brand":"Buckeye Lures","offers":[{"title":"Pearl","offer_id":67690811752685,"sku":"BEL-FRSH12-503-3","price":7.99,"currency_code":"USD","in_stock":true},{"title":"Shad","offer_id":67690811785453,"sku":"BEL-FRSH12-504-3","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-7ec5fc8a-5398-40f5-a753-c47e7a02ddc2.png?v=1791475695"},{"product_id":"buckeye-lures-hover-rig-head-1-8-oz-3-pack","title":"Buckeye Lures Hover Rig Head – 1\/8 oz, 3 Pack","description":"\u003cp\u003eBuilt for hover strolling — the technique that has been quietly winning tournaments for a few seasons now.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e1\/8 oz keeps the bait hanging in the strike zone\u003c\/li\u003e\n\u003cli\u003ePurpose-built head for a nose-hooked minnow bait\u003c\/li\u003e\n\u003cli\u003eThree per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Hover strolling needs light line and a slow presentation. This is a finesse head, not a power-fishing one.\u003c\/p\u003e","brand":"Buckeye Lures","offers":[{"title":"Default Title","offer_id":67690811818221,"sku":"BEL-HRH18-510-3","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-1b28acd0-00e2-4e13-afc5-f83430b0a32d.png?v=1791475697"},{"product_id":"phenix-crankbait-xg-glass-casting-rod-70-red","title":"Phenix Crankbait XG Glass Casting Rod – 7'0\" Red","description":"\u003cp\u003eGlass, not graphite — and for crankbaits that's the point. Glass loads slower and keeps trebles in fish that graphite pulls free.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGlass blank with the parabolic bend crankbait fishing needs\u003c\/li\u003e\n\u003cli\u003e7'0\" for casting distance without losing control\u003c\/li\u003e\n\u003cli\u003ePhenix has built rods since 1977 and warrants them for the original owner's lifetime\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e A dedicated crankbait rod. It's the wrong tool for jigs or anything that needs a hard hookset.\u003c\/p\u003e","brand":"Phenix","offers":[{"title":"Default Title","offer_id":67690813227245,"sku":"PHX-XG1-CRED","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4029\/8221\/files\/exec-941b2b5e-f3e1-4312-8595-c41fe82cb9b6.png?v=1791475720"},{"product_id":"phenix-crankbait-composite-x-casting-rod","title":"Phenix Crankbait Composite X Casting Rod","description":"\u003cp\u003eComposite splits the difference — glass forgiveness with enough graphite to feel what the bait is doing.\u003c\/p\u003e\u003ch2\u003eWhy You'll Like It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTwo lengths: 7'0\" moderate for 8–20 lb, 8'0\" moderate for 15–40 lb\u003c\/li\u003e\n\u003cli\u003eMore sensitivity than full glass, more forgiveness than graphite\u003c\/li\u003e\n\u003cli\u003eLifetime warranty to the original owner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e The 8'0\" is a deep-cranking and big-bait rod. 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